Instead of guessing or telling donors what they want, co-create the gift with them.

Examples of who to hire as a consultant and why.

When a campaign begins, most organizations focus on the donors they already know can make a major gift. That’s natural—you need to test...

How to Get A “Yes” for Your Feasibility Study Interviews

A future-facing lens through community ecosystem forecasting.

A campaign communications plan is your roadmap for how you’ll keep people informed and inspired throughout your capital campaign journey.

Campaigns, like real-world change, require more than “thoughts and prayers.” As much as I love Bon Jovi (and I do), we can't build a fundraising campaign on the expectation of a miracle gift.

Donor segmentation doesn’t have to be complicated or all-encompassing to be effective.

The Digital Engagement Officer has the potential to revolutionize their outreach efforts and significantly increase financial support.

Marketing for a non-profit organization can be tricky. Here's a guide on ethical storytelling for your marketing department.