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Getting Your Board Ready to Be Asked (Before You Ask Them to Ask Others)
Getting Your Board Ready to Be Asked
Frances Roen
Jan 233 min read


Forecasting Pledges Before They Exist: A Simple Framework for Campaign Cash Flow
If you’ve ever had a CFO pop into your office (or Zoom) and say: “Quick question… when will the money from this campaign actually come in?” …you probably felt a small wave of panic. Not because it’s a bad question. It’s a great question. It’s just that most fundraisers live in the gray and nuance of: “likely but not yet committed,” “they said they’re very interested,” “we’re waiting for their board to meet,” …while finance lives in the black-and-white world o
Frances Roen
Dec 18, 20253 min read


Stop Guessing, Start Co-Creating: A Better Way to Ask
Instead of guessing or telling donors what they want, co-create the gift with them.
Frances Roen
Nov 14, 20254 min read


The Real Cost of Hiring the Wrong Consultant (or None at All)
Examples of who to hire as a consultant and why.
Frances Roen
Oct 9, 20253 min read


Developing Leads Throughout the Life of a Campaign
When a campaign begins, most organizations focus on the donors they already know can make a major gift. That’s natural—you need to test...
Frances Roen
Sep 19, 20252 min read


When They Don’t Call Back: How to Get A “Yes” for Your Feasibility Study Interviews
How to Get A “Yes” for Your Feasibility Study Interviews
Frances Roen
Aug 15, 20253 min read


How to Use Community Ecosystem Insights to Strengthen Campaign Readiness & Case Development
A future-facing lens through community ecosystem forecasting.
Frances Roen
Jul 31, 20253 min read


Your Capital Campaign Needs a Communications Plan
A campaign communications plan is your roadmap for how you’ll keep people informed and inspired throughout your capital campaign journey.
Frances Roen
Jul 18, 20253 min read


Sleeper Gifts and Bon Jovi: Why Campaigns Can’t Be Built on a Prayer
Campaigns, like real-world change, require more than “thoughts and prayers.” As much as I love Bon Jovi (and I do), we can't build a fundraising campaign on the expectation of a miracle gift.
Frances Roen
May 30, 20252 min read


Simple Steps to Segment Your Year End Appeal
Donor segmentation doesn’t have to be complicated or all-encompassing to be effective.
Frances Roen
Sep 5, 20244 min read


The Essential Role of a Digital Engagement Officer
The Digital Engagement Officer has the potential to revolutionize their outreach efforts and significantly increase financial support.

Shelly Lindsey
Jun 5, 20243 min read


A Guide To Ethical Storytelling: Honoring Your Clients In Donor Stories and Mailings
Marketing for a non-profit organization can be tricky. Here's a guide on ethical storytelling for your marketing department.
danaehudson
Feb 26, 20248 min read
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