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We’re relationship builders and strategists, from a diverse set of backgrounds, with specific and complimentary talents. Together, we have a passion for healthy fundraising and bring decades of experience in fundraising and capital campaign strategy.
We like working together (really!) and think we are a pretty fun bunch to work with, too.
Meet Our Team + Our Clients

Frances Roen (she/her/hers)
Founder, CEO, + Lead Strategist
Frances is serves as the lead strategist on all client work. With 20 years of experience, she’s helped dozens nonprofits raise real money through capital campaigns, major donor work, and fundraising systems that are actually doable. She’s passionate about building strong donor relationships and making sure nonprofit professionals have the support they need to do their best work.
Outside of campaign strategy sessions, you’ll find Frances adventuring with her family or tracking down the perfect piece of fried chicken.

Marcy Cheeseman (she/her/hers)
Campaign Lead
Marcy co-leads Fundraising Sol’s capital campaign clients, specializing in donor engagement and development strategy. With extensive experience in education settings, she has guided institutions through major fundraising initiatives and long-term philanthropic growth. She spends her free time meeting with friends over coffee and traveling to see family.

Aria Sundberg (she/her/hers)
Campaign Associate
Aria provides research into donor and funder data to surface strong prospects, shapes thoughtful outreach and cultivation plans, and assists with client communications and grant writing to keep campaigns moving forward. Before joining our team, Aria managed foundation fundraising for national organizations committed to progressive change and provided executive support for direct service nonprofits in Washington, DC and Minneapolis. Outside of work, Aria loves rock climbing (indoor and outdoor), tasting natural wines, and hanging out with her two rambunctious cats.

Sarah Hepp (she/her/hers)
Client Concierge
Sarah ensures clients feel supported and connected throughout their fundraising efforts. She thrives on relationship-building and problem-solving, making every client interaction positive and productive. A Minnesota native and fluent Spanish speaker, she enjoys outdoor adventures with her husband and kids.

Francie Nelson (she/her/hers)
Campaign Advisor
Francie advises across Fundraising Sol’s capital campaign clients, bringing decades of expertise in fundraising, governance, and campaign strategy. She has helped lead fundraising initiatives generating nearly $500 million in support for education and cultural institutions. She relishes in time with her English Springer Spaniel, Arthur, and all things spaniel-related.

Danae Hudson (they/them)
Marketing Analysis
Danae supports Fundraising Sol with strategic fundraising communications. With over 15 years of experience in nonprofit digital media marketing, they specialize in content creation, storytelling, and donor engagement. They are also the owner of a Krav Maga studio in Stillwater, Minnesota, and is proficient in sign language.
































