Early campaign gifts don’t just fund your project — they define its spirit. Discover why the first five gifts matter more than the next fifty.

When a campaign begins, most organizations focus on the donors they already know can make a major gift. That’s natural—you need to test...

Campaigns, like real-world change, require more than “thoughts and prayers.” As much as I love Bon Jovi (and I do), we can't build a fundraising campaign on the expectation of a miracle gift.

Wealth screening can be a powerful tool for fundraisers but it not the whole story. Here's why.