One of the biggest mistakes organizations make during campaign prospecting is assuming they need to build an entirely new prospect list from the ground up.

Instead of guessing or telling donors what they want, co-create the gift with them.

Early campaign gifts don’t just fund your project — they define its spirit. Discover why the first five gifts matter more than the next fifty.

When a campaign begins, most organizations focus on the donors they already know can make a major gift. That’s natural—you need to test...

Campaigns, like real-world change, require more than “thoughts and prayers.” As much as I love Bon Jovi (and I do), we can't build a fundraising campaign on the expectation of a miracle gift.

Wealth screening can be a powerful tool for fundraisers but it not the whole story. Here's why.