_edited.jpg)
Our Guiding Principles
“Sol” symbolizes radiant energy and the enduring human spirit—reflecting our work in capital campaigns to illuminate the clearest path to values-aligned gifts, while also nurturing a culture of care and sustainability for the people leading the work.
As your fundraising consultants, we aim to make capital campaign work feel clear, steady, and genuinely supportive—for clients and colleagues alike. The four guiding principles below shape how we serve and act as our compass for living well while doing good.
At Fundraising Sol, we don't just help organizations raise funds—we help nonprofits build healthy campaigns and fundraising programs led by healthy fundraising professionals.
Wellbeing:
We make wellness our MVP, because we know that when you feel good, you fundraise
even better. But, in all seriousness, we understand that fundraising success is closely tied
to the wellbeing of our team members and clients. That's why we prioritize wellness as
the cornerstone of everything we do. From helping our clients to focus their fundraising
strategy and set boundaries, to providing opportunities to prioritize self-care, we’re
committed to building healthy fundraisers and fundraising programs.
Joy:
We’re all about sprinkling a little extra sunshine into every work day! Joy is a practice that
we are committed to. It’s a choice we make about how we live our lives. Joy, for us, is
rooted in gratitude and seeing the world through a lens of positivity, respect, and
appreciation. We believe that by embracing joy, we can create an environment for our
team and our clients where everyone thrives and every challenge is approached as an
opportunity.
Honesty:
We communicate with openness and integrity—because honest, clear communication builds healthy relationships and leads to work we can all be proud of. In capital campaigns especially, truth-telling is essential: it’s how we help clients make wise decisions, earn trust with donors, and move the work forward. And because Fundraising Sol was founded by a girl from the South, we pair that honesty with deep respect—when the news is hard, we share it with care, humility, and a little extra grace.
Belonging:
Our team of fundraising consultants and clients come from various backgrounds, and we wouldn't have it any other way. And, no matter what makes YOU you, we want you to know that you belong. That is why at Fundraising Sol we strive to create fundraising where everyone feels valued for their inherent worth and uniqueness—where every voice is heard and every individual is empowered to contribute fully. By embodying the value of belonging, we set the stage for those we serve and those who serve.
At Fundraising Sol, these principles aren't just words—they are what sets us apart and
what makes people want to be a part of it. It’s not posturing, or hyperbole, or marketing.
We are driven by more than our work; we're a community of individuals driven by a
luminous belief that healthy fundraising results in better outcomes for ourselves, our
organizations, our donors, and the individuals we are privileged to serve.