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Blog
Practical tips, insights, and advice.


The Major Gift Strategy Large Nonprofits Use That Small Nonprofits Can Too
Major giving capacity isn't static: something many organizations overlook.
Frances Roen
4 days ago4 min read


A Gala Is Not a Major Gift Program
What is a Gala really and what happens next?
Frances Roen
Aug 202 min read


You Probably Don't Have a Fundraising Problem
What is the real challenge in a capital campaign?
Frances Roen
Jul 93 min read


Embracing Uncertainty: The Space Between the Goal and the Path
Reaching your goal.
Frances Roen
Jun 113 min read


Clarity Attracts the Right Donors (and That’s a Good Thing)
This is a quick guide to make sure your messaging is clear for donors.
Frances Roen
May 154 min read


Part 2: How to Onboard Advisory Committee Members So They Actually Help Your Campaign
How to Onboard Advisory Committee Members
Frances Roen
Mar 54 min read


Do We Keep Going With Our Campaign Right Now?
Do We Keep Going With Our Campaign Right Now in these hard times?
Frances Roen
Feb 54 min read


Getting Your Board Ready to Be Asked (Before You Ask Them to Ask Others)
Getting Your Board Ready to Be Asked
Frances Roen
Jan 233 min read


Stop Guessing, Start Co-Creating: A Better Way to Ask
Instead of guessing or telling donors what they want, co-create the gift with them.
Frances Roen
Nov 14, 20254 min read


Don’t Wait: How to Engage Your Board *Before* a Capital Campaign Launches
The strongest campaigns start with thoughtful pre-planning, where board members are brought in early and often.
Frances Roen
Oct 2, 20253 min read


Developing Leads Throughout the Life of a Campaign
When a campaign begins, most organizations focus on the donors they already know can make a major gift. That’s natural—you need to test...
Frances Roen
Sep 19, 20252 min read


When They Don’t Call Back: How to Get A “Yes” for Your Feasibility Study Interviews
How to Get A “Yes” for Your Feasibility Study Interviews
Frances Roen
Aug 15, 20253 min read
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