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Your Best New Donors May Already Know Your Current Ones
One of the biggest mistakes organizations make during campaign prospecting is assuming they need to build an entirely new prospect list from the ground up.
Frances Roen
May 293 min read


Clarity Attracts the Right Donors (and That’s a Good Thing)
This is a quick guide to make sure your messaging is clear for donors.
Frances Roen
May 154 min read


Clarity Isn’t a Bonus—It’s the Work
Clarity Isn’t a Bonus—It’s the Work
Frances Roen
May 43 min read


The Closest, Fastest, and Best Dollars Are Already Near You
How to keep your current donors engaged and involved.
Frances Roen
May 14 min read


The Right Roles at the Right Time: Building Campaign Capacity Without Over hiring
If we don’t have the capacity… What do we actually do about it?
Frances Roen
Apr 174 min read


You Can’t Grow a Campaign with Leftover Capacity
What capacity actually looks like—phase by phase—and the roles that make a campaign move.
Frances Roen
Apr 14 min read


How to Move From Feasibility Findings to Decisions (Without a Crystal Ball)
What to do with Feasibility findings and make decisions.
Frances Roen
Mar 194 min read


Part 2: How to Onboard Advisory Committee Members So They Actually Help Your Campaign
How to Onboard Advisory Committee Members
Frances Roen
Mar 54 min read


Part 1: Designing a High-Impact Advisory Committee for Your Campaign
How to build the best committees using the strengths people have to offer.
Frances Roen
Feb 123 min read


Forecasting Pledges Before They Exist: A Simple Framework for Campaign Cash Flow
If you’ve ever had a CFO pop into your office (or Zoom) and say: “Quick question… when will the money from this campaign actually come in?” …you probably felt a small wave of panic. Not because it’s a bad question. It’s a great question. It’s just that most fundraisers live in the gray and nuance of: “likely but not yet committed,” “they said they’re very interested,” “we’re waiting for their board to meet,” …while finance lives in the black-and-white world o
Frances Roen
Dec 18, 20253 min read


What to Do When Your Campaign Timeline Is Unrealistic (But the Board Loves It)
You’re sitting in a board meeting, and someone says it: “So… our goal is to raise this money by next June, right?” Heads nod. People are energized. The timeline sounds bold and inspiring. And in your gut, you know: There is no way. This is one of the most common campaign tensions I see: a timeline that looks great on a slide, but doesn’t match your donor pipeline, internal capacity, or external realities. The good news? You don’t have to choose between being the “no” person a
Frances Roen
Dec 3, 20253 min read


The Real Cost of Hiring the Wrong Consultant (or None at All)
Examples of who to hire as a consultant and why.
Frances Roen
Oct 9, 20253 min read


Don’t Wait: How to Engage Your Board *Before* a Capital Campaign Launches
The strongest campaigns start with thoughtful pre-planning, where board members are brought in early and often.
Frances Roen
Oct 2, 20253 min read


Developing Leads Throughout the Life of a Campaign
When a campaign begins, most organizations focus on the donors they already know can make a major gift. That’s natural—you need to test...
Frances Roen
Sep 19, 20252 min read


When They Don’t Call Back: How to Get A “Yes” for Your Feasibility Study Interviews
How to Get A “Yes” for Your Feasibility Study Interviews
Frances Roen
Aug 15, 20253 min read


Mastering Capital Campaigns: Sidestepping Common Mistakes
What are the most common mistakes around capital campaigns? We have listed them here and ways to avoid them.

Francie Nelson
Apr 14, 20253 min read


Capital Campaigns in a Down Economy: Readiness Matters More Than Ever
A tough economy is not the time to gamble on shaky readiness for a capital campaign. Here's how to invest in your fundraising infrastructure
Frances Roen
Apr 9, 20252 min read


Capital Campaign Costs vs. Project Costs: Budgeting for Success
Embarking on a campaign, the excitement is often centered on the project, but if you don’t budget for the campaign itself, you risk failure.
Frances Roen
Mar 3, 20254 min read


Your Campaign’s GPS: The Role of Strategic Planning in Fundraising Success
Strategic planning is not just helpful—it’s essential groundwork for campaign planning. Here's why.
Frances Roen
Feb 11, 20252 min read


The Three Pillars of a Successful Capital Campaign
We're breaking down the three pillars of a successful capital campaign and why each one is critical to your org's success.
Frances Roen
Jan 24, 20254 min read
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