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Blog
Practical tips, insights, and advice.


What Shapes a Donor’s Trust?
Time alone doesn’t build trust. What happens during that time matters.
Frances Roen
Oct 14 min read


The Major Gift Strategy Large Nonprofits Use That Small Nonprofits Can Too
Major giving capacity isn't static: something many organizations overlook.
Frances Roen
Sep 44 min read


A Gala Is Not a Major Gift Program
What is a Gala really and what happens next?
Frances Roen
Aug 202 min read


Embracing Uncertainty: The Space Between the Goal and the Path
Reaching your goal.
Frances Roen
Jun 113 min read


Your Best New Donors May Already Know Your Current Ones
One of the biggest mistakes organizations make during campaign prospecting is assuming they need to build an entirely new prospect list from the ground up.
Frances Roen
May 293 min read


Clarity Attracts the Right Donors (and That’s a Good Thing)
This is a quick guide to make sure your messaging is clear for donors.
Frances Roen
May 154 min read


The Closest, Fastest, and Best Dollars Are Already Near You
How to keep your current donors engaged and involved.
Frances Roen
May 14 min read
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