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What is the real challenge in a capital campaign?

If you’ve ever had a CFO pop into your office (or Zoom) and say: “Quick question… when will the money from this campaign actually come in?” …you probably felt a small wave of panic. Not because it’s a bad question. It’s a great question. It’s just that most fundraisers live in the gray and nuance of: “likely but not yet committed,” “they said they’re very interested,” “we’re waiting for their board to meet,” …while finance lives in the black-and-white world o

Here are five key questions to consider when drafting your campaign costs for a capital campaign.