Our Guiding Principles

At Fundraising Sol, we don't just help organizations raise funds – we're in the business of
assisting nonprofits in building healthy fundraising programs led by healthy fundraising
professionals. “Sol” symbolizes both radiant energy and the intrinsic essence of the
human spirit, reflecting our dual purpose of illuminating fundraising opportunities and
nurturing a culture of self-care in the nonprofit community.

As we strive to make fundraising a bright spot in your day, for both clients and
colleagues, our 4 guiding principles below not only shape our approach to service, but
also serve as a compass for living well and doing good.

Wellbeing:
We make wellness our MVP, because we know that when you feel good, you fundraise
even better. But, in all seriousness, we understand that fundraising success is closely tied
to the wellbeing of our team members and clients. That's why we prioritize wellness as
the cornerstone of everything we do. From helping our clients to focus their fundraising
strategy and set boundaries, to providing opportunities to prioritize self-care, we’re
committed to building healthy fundraisers and fundraising programs.

Joy:
We’re all about sprinkling a little extra sunshine into every work day! Joy is a practice that
we are committed to. It’s a choice we make about how we live our lives. Joy, for us, is
rooted in gratitude and seeing the world through a lens of positivity, respect, and
appreciation. We believe that by embracing joy, we can create an environment for our
team and our clients where everyone thrives and every challenge is approached as an
opportunity.

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Honesty:
We communicate openly and honestly with our colleagues and clients—believing that this
leads to healthy relationships and work we can be proud of. Honesty is crucial in our
business—it’s how we help our clients succeed and, thus, how we succeed in return.
And, in the spirit of honesty, we were founded by a girl from the south which means that
when honest news isn’t good news—we remember that “manners matter” and add a little
sugar to the sour.

Belonging:
Our team and clients come from various backgrounds, and we wouldn't have it any other
way. And, no matter what makes YOU you, we want you to know that you belong. That is
why at Fundraising Sol we strive to create fundraising where everyone feels valued for
their inherent worth and uniqueness — where every voice is heard and every individual is
empowered to contribute fully. By embodying the value of belonging, we set the stage
for those we serve and those who serve.

At Fundraising Sol, these principles aren't just words – they are what sets us apart and
what makes people want to be a part of it. It’s not posturing, or hyperbole, or marketing.
We are driven by more than our work; we're a community of individuals driven by a
luminous belief that healthy fundraising results in better outcomes for ourselves, our
organizations, our donors, and the individuals we are privileged to serve.