Who We Are
We've sat in your seat—as nonprofit leaders and fundraisers— and bring that experience to every client partnership.
Fundraising Sol is a women-owned and women-led fundraising consulting firm built around the belief that your fundraising program is inextricably connected to the health of your team. We care deeply about outcomes, but we also care about how organizations get there.
Our approach is shaped by our care for the people behind the mission. We understand the realities many nonprofit teams face, and we believe fundraising support should feel both strategic and genuinely supportive. The strongest fundraising is not built on constant pressure, but on strong relationships, clarity, and thoughtful growth.
Our team brings experience across campaign planning and execution, donor engagement, messaging, nonprofit operations, coaching, facilitation, and fundraising strategy — always with a focus on helping organizations build momentum in ways that are healthy, grounded, and sustainable.
Read the message from our founder and CEO, Frances Roen, here.
Frances Roen, CFRE
(she/her)
Founder + CEO
Frances is a fundraising strategist with more than 20 years of experience helping nonprofits raise hundreds of millions of dollars through capital campaigns, major gifts, annual fundraising, and donor engagement strategy.
Known for her thoughtful, relationship-centered approach, Frances helps organizations strengthen donor relationships, sharpen their fundraising strategy, and move important initiatives forward with confidence — especially during periods of growth and transformation.
Francie Nelson
Senior Campaign Advisor
Francie advises across Fundraising Sol’s capital campaign clients, bringing decades of expertise in fundraising and campaign strategy. She specializes in capacity building, major gift strategies, and campaign planning and implementation
She helped lead fundraising initiatives generating nearly $500 million from private, federal, and national funding sources for organizations such as Minneapolis Institute of Arts, Northside Achievement Zone, and the Bell Museum of Natural History.
(she/her)
Aria Sundberg
(she/her)
Campaign Manager
Based out of Washington, D.C., Aria ensures our clients' campaigns run smoothly from planning through execution, managing timelines, coordinating meetings and materials, and keeping teams aligned and moving forward.
With a 10 year background in community-centric fundraising—and a Master of Public Administration from George Washington University—she also contributes to campaign strategy, prospect research, tracking donor engagement, and translating strategy into clear next steps.
Sarah Hepp
(she/her)
Client Concierge
Sarah ensures every client experience feels organized, responsive, and well-supported. Bi-lingual in both English and Spanish, she helps our clients and team stay focused on what matters most —building relationships and moving the campaign forward—with confidence that the details are handled with care.
From scheduling and meeting logistics to communication and follow-up, she keeps everything running smoothly behind the scenes.
Danae Hudson
(they/them)
Communications Advisor
Danae advises Fundraising Sol clients on strategic communications, including external messaging, social media, and website content. With more than 15 years of experience in nonprofit digital media marketing, Danae specializes in storytelling and audience engagement.
As a certified American Sign Language interpreter, Danae also brings a perspective deeply grounded in accessibility, communication, and community connection.
Jaimie Domagala, CPA, MBA, CGMA, CPSP
(she/her)
CFO Advisor
For organizations engaged in our comprehensive capital campaign support, Fundraising Sol partners with Fraction LLC, based in Solon Springs, WI, to provide access to executive-level financial strategy and CFO guidance during the campaign process.
Jaimie specializes in nonprofit financial leadership, helping organizations strengthen financial systems, evaluate campaign readiness, navigate projections and sustainability planning, and support long-term organizational health. She brings more than a decade of nonprofit CFO experience and a collaborative, mission-centered approach to financial leadership.
Corrina Brown
(she/her)
Grant Writer
For organizations engaged in our comprehensive capital campaign support, Fundraising Sol partners with Joyfully Rooting, based in Charlotte, NC, to provide strategic grant guidance and institutional fundraising support.
Corrina brings nearly a decade of experience in the nonprofit sector, including extensive work in development and institutional fundraising. She partners with organizations to strengthen grant strategy, refine narrative positioning, identify funding opportunities, and build systems that support long-term sustainability and growth.
Kristen Estvold
(she/her)
CRM + Data Support
For organizations engaged in our comprehensive capital campaign support, Fundraising Sol partners with BlueWater Solutions, based in Woodbury, MN, to provide CRM and fundraising data support.
With more than 20 years of experience in data analysis and CRM systems, Kristen helps organizations strengthen reporting, improve data processes, and ensure their fundraising systems are prepared to support the additional complexity and activity that often comes with a capital campaign.
Our Story
A message from our Founder.
Early days of Fundraising Sol
My biggest supporters
In 2017, I realized I needed to break up with my dream job.
For nearly a decade, I had the privilege of working alongside incredible colleagues, donors, and community members to support young people experiencing homelessness. I loved the mission. I loved the people. And I loved fundraising.
But I was exhausted.
Like so many nonprofit professionals, I had convinced myself that working harder was the answer. Longer hours. More projects. More urgency. More sacrifice. Eventually, I realized that approach wasn't sustainable—not for me, not for my family, and not for the organizations and communities I cared so deeply about.
As I began talking with nonprofit leaders across the country, I discovered I wasn't alone. Talented, passionate people were carrying immense responsibility while trying to build stronger organizations with limited time, resources, and support.
Fundraising Sol was born from those conversations.
Since 2018, we've partnered with hundreds of nonprofits during seasons of growth, transition, and transformation. We've helped organizations prepare for campaigns, strengthen fundraising systems, engage donors more effectively, and build the confidence needed to pursue ambitious goals.
While our services have evolved over the years, our belief remains the same: the health of your team is inextricably linked to the health of your organization and your ability to meet your mission. Sustainable fundraising isn't built on heroic effort. It's built on realistic expectations, thoughtful strategy, and systems that support the people doing the work.
And while fundraising will never be without challenges, we believe it should bring more light than darkness. More energy than exhaustion. More possibility than pressure.
That's the idea behind Fundraising Sol. Sol means sun, and we believe fundraising should help illuminate the path forward.
Today, we help nonprofit leaders move from uncertainty to clarity and from "we hope this works" to fundraising they can lead with confidence.
With light,